Search Engine Optimization All-in-One Desk Reference For Dummies
Product Description
If you have a business, you want your Web site to show up quickly when people search for what you-re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, co… More >>
Search Engine Optimization All-in-One Desk Reference For Dummies
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I haven’t read this book yet, but I’m sure it is good, because it was written by “the dinosaur of SEO” Bruce Clay.
So it is worth reading!
Rating: 5 / 5
Bruce Clay is the utmost authority on Search Engine Optimization. His training starts where the other trainers leave off. A must buy for anyone interested in SEO.
Rating: 5 / 5
Buying this book was the worst SEO mistake I’ve ever made. I could not wait for it to arrive because I had my private investigation agency site in the following positions on google.
I had # 1 for one keyword, I was at the bottom of page 1 for two other keywords, 2nd from the bottom of page one for two more, # 2, on another and # 4 on the last that I cared about.
The book seemed just what I expected and I was looking forward to being number 1. After all, I managed to get the ranking I did from free SEO mini-couses. I couldn’t imagine what the info in a $50 book would do for me.
Well after the correction were made and uploaded, here’s the results…
I have COMPLETELY disappeared for EVERY keyword search result position listed above. The book was not a total waste of money though, the temp down here in Florida dropped into the 30s and I have an outdoor fireplace I hadn’t used all year. My mistake was to trust this book so much, I did not save the pages that got me the good positions.
I have a huge book collection and I felt a little bad burining a book even one as evil as this one – I promise it will be the only book I ever burn – really.
Rating: 1 / 5
If you need a complete reference book about SEO, this is your book. It is a well writen book, a very up to date book, and a book writen for a widen public categories: professionals, students, seniors, etc.
Rating: 5 / 5
Bruce Clay is one of the gurus of Search Engine Optimization, so I was very eager to read this SEO book. I teach SEO in San Francisco and also online at [...], and am always looking to the SEO leaders like Bruce Clay to learn.
The good – the book does have a lot of useful information. It is especially strong on the technical aspects of SEO, such as how fast your server responds to Google queries. This is a relatively new emphasis in SEO and one that many beginners are not yet aware of. His concept of siloing – putting like items into like directories is also a very good way to conceptualize how you should organize your website.
But, like so many SEO books, the book suffers from esoterica fatigue. Too much information, too many details, and not enough clear “big picture” guidelines into what should be done when. As I have learned from my own SEO students, they often need a simple step-by-step guide to SEO, and need to prioritize their efforts. Yes, your server response speed is important, but getting your home page TITLE tag correct is even more so.
I would recommend this book for experts and advanced SEO people. For beginners, Peter Kent’s SEO book is a better bet.
Rating: 3 / 5