Online Identity Management: Personal Branding, Web Presence, Online Identity, Social Network Service, Online Dating Service, Search Engine Optimization

Today, many website owners dream of to have website with top search engine ranking. To get your website on the top of the search engine requires the perfect search engine optimization solution. Therefore search engine optimization solution plays a crucial role to your online marketing strategy; let your business be small or large.

Search engine optimization is the process of developing or modifying the on and off-page elements of a website. Search engines are the highly effective marketing tools to make the website on top. The art of search engine optimization process requires different skills to give customers what they want and search engines what they want. Search engine optimization process involves a series of steps including-

• Mapping out keyword strategy
• Optimizing the website structure
• Develop and optimize web pages with keyword rich content
• Code optimization
• Valuable link building and promotion
• Measure results and resources
• Refine strategy and tactics

Search engine optimization gives your website a real competitive advantage. Quality search engine optimization solution offers web site promotion, which helps the website to attract both search engines and potential site visitors. Thus improving relevant traffic to the websites is likely to offer you with an excellent return rate on investment. Thereby helps the online business to increase sales and lead generation. So traffic is considered to be the most obvious benefit of search engine optimization.

Finding your website on top of the search engines will improve your competitive edge, which in turn helps to retain the customers and add new visitors to the website. Promoting your business or service with the support of search engine optimization will save your time and money spend on traditional advertising solution. It is more effective than banner ads. Beside this, Search engine optimization offers content that is relevant and easily accessible to increase your brand recognition and identity. Thus helps you to reach the market and fulfill your goals and objectives.

Whether you develop a new site or need to improve the existing site, just optimize the website to achieve maximum results. For this, get the search engine optimization services from the provider offering quality at affordable price tag.

The Cause Leading to the Effect.
Since people in business generally have a skill base that doesn’t include web site design, they dip into the sizable pool of inexpensive web creator talent around. They’ve heard of SEO, but their chosen web design company who produce dazzling samples of work along with shopping carts say they will create the site in line with SEO principles. Great! Once producing a great looking site that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database – the customer is pleased and pays the bill after agreeing the ongoing fee structure with amendments and changes. And start a PPC campaign. And realise that the cost of the PPC campaign is about the same as their premises rental at their high street but with a huge cost increase at Christmas time. And realise that now they have two landlords – their High St premises owner and Google (and/or Yahoo, MSN, etc…). Or, they realise that whilst they thought that with their new online companythe web would be free, they, like their real estate counterparts, have an expensive landlord of the search masters, led by the ‘benevolent’ Google. But no matter – just have to wait a while until the organic results show their site highly through the efforts of those clever people that created this great site – just wait a few weeks… months… years. Here’s why it’s going to be years… decades… never. And here’s how to make it, realistically, a few months.

Unfriendly URL.
The URL problem is not limited to the use of shopping cart software like OS Commerce and others that make use of session ID’s, although they are default offenders. Some web design companies compound the problem with the use of session ID’s apart from their shopping cart software, or use ‘cart created’ session ID’s throughout their design. Session ID’s are a handy means of keeping state and identity across several pages for a particular user’s sequence of pages within the domain per session. The main fully featuredshopping cart – OS Commerce – which is free and hence attractive – appends a session ID to every page. The ID is unique to every user session (so if the user closes the browser and re-starts a session on a site the ID will be different). See an example of this with naturalfigures(dot)co(dot)uk. Go to any category and see the session ID appended. Now close the browser and open the same URL again – note that the session ID has changed for the same pages selected. What’s the problem with this? When the Google bot or any other SE’s bot comes along to examine the page – it sees the page with appended session ID and indexes the page. Then the next time it visits the page it lands on the same page and sees the same content, but this time for a different apparent URL – which is the same URL with a different session ID appended. What’s this? Duplicate content! Most web designers have little understanding of why this would ever be a problem.

A similar issue of duplicate content exists with the way that most web designers have internal links to some start file like index.htm. Back to the home page? Go to thedomain/index.htm. But this is the same content as thedomain.com. But there‘s more. Not only are these pages the same, but also http://thedomain and http://www.thedomain are also the same content. To demonstrate the SE’s viewing this as different, try it with xe(dot)com and note the different PageRank scores. It’s easy to fix these problems, it’s just that webdesigners are generally oblivious to the problem.

Site Redesigns, Wasted Pages.
Occasionally, like your living room, the site needs an overhaul. Or it could be that some web designer believes that the way to higher ranking for their client is to redesign the site because they’ve heard that page names should have hyphens, not underscores, or that page names shouldn’t have hyphens but should have underscores (it doesn’t matter a hoot). In the redesign – many webdesigners destroy any search engine clout currently enjoyed and end up with a negative affect for the site. Oh well. At least it looks much nicer after the redesign.

What are web designers missing?
As SE’s traverse a page they analyse it and index it assuming it doesn’t offend them in some way (cloaking, dup content, redirects defined in the wrong way, etc.). It’s indexed. Got that? Indexed. That is, the page – referred to by its URL – now exists in some database patrolled by Google’s armed guards. When webdesigners change a site design and invent new page names without properly redirecting from the old page, Google see another shiny new page – note that it has exactly the same content as another on the same domain they already have indexed – and index the new page too. Only now the site is devalued in the eyes ofthe search engine because it clearly duplicates content. This is not anywhere near as serious as duplicate content across distinct domains, but is still a red flag when seen within a domain. But wait – it’s not duplicate content! The old page has been changed – sure – it still exists because there may be external links to it – but there are no internal links to the page – it’s been replaced by the new page. But did anyone tell Google about that? What?! How do you tell Google about anything? By a properly defined 301 redirect in the htaccess file. Hmmm. Try that on your web designer – if there’s the slightest questioning lift of eyebrows – run. But the problem doesn’t end there; since this is now a new page, it doesn’t have the establishment of the old page. The SE doesn’t know it’s a replacement, it just thinks it’s a new page, something that has to earn it’s place through time and new internal and external links. The htaccess 301 redirect resolves all this.

The Solution.
A popular web presence is no longer the breeze it used to be. Everyone flocks to the web – but how do the SE’s sort out the wheat from the chaff? The solution to this and much more is the design of pages from the start with SEO principles in mind. But this has become a buzz-phrase.The web designers need to understand how search engines see pages as well as how humans see pages. Let’s face it – if SEO’s designed all the web sites it wouldn’t be pretty. Both skills are needed. For proof of this see the site cited in the bio box for this article – as site which to prove an SEO point is distinctively un-pretty. But the SEO’s have the upper hand. They know they aren’tdesigners and they know they need clever artistic designers to build something that is not just functional but also attractive. The converse is not generally true. Web designers in general don’t really understand http://www.turnerdow.com’>search engine optimisation – despite their sales people’s sale oriented claims. They think they know the SEO science.

We’ve yet to find a web designer who does.

As such, following categorized techniques can be called successful in getting a higher rank.

1. Articles Syndication to Link to Your Sitemap

This is a crucial step to get your web identity known to the outside audience as well as to get crawled by the search engine spider; you can write an informative article about your services and post it in different articles sites available, and thus you can obtain the one-way back link to your site. This way the search engine crawlers can crawl deeper into your site and index more of your pages. Just link to your sitemap within the resource box.

2. Marketing Other Languages

Marketing your site only in English, you would be missing 64.8% target audience, as 64.8% of the world is surfing the net other than in English, and as a matter of fact, there is much less competition in the foreign languages than in English. Google alone crawls the web pages in 35 different languages. Therefore, it is better to translateyour site in as many languages as possible and register it with English and foreign-language search engines and directories to open up the chances of being crawled more. Furthermore, there online foreign markets are growing at a much faster rate than the English markets.

3. ROR Sitemaps

In order to be crawled properly by the search engine spider, a site map is of great importance. However, a simple site map is specific to one or more search engines like yahoo, MSN or Google. ROR sitemaps use XML feeds to describe your website in the search engines, and complement text search with controlled information to better interpret the meaning of your site. Search engine can understand any element of your website, anything that you want to describe. In case you are selling products, an ROR file can also document product names, descriptions, prices, images, availability, affiliate programs, and any other pertinent information.

4. Keyword Phrases and Conversion Rate

Selecting right kind of keywords will have a possibility to have the high conversion rate. General keyword, obviously, generate visitors, but they, oftentimes, fail to create the prospects. For example, a visitor who comes toyour site from Google or from any of the search engines after searching by a general keyword may or may not be the prospect. On the other hand, there will be a greater chance if another one who comes toyour site after searching by a specific keyword, can be a good prospect in most of the time.

Therefore, it is advisable to target a few keywords that are specific to your services.

5. GoogleSpy Find Out

To run a business one must have an in-depth view of the competitors; it is essential to know what keywords your competitors are targeting. GoogleSpy.com gives you a tool whereby you can get to know the keywords that your competitors are targeting, and this way you can be aware of the competitors’ moves. Like, if you want to know the keywords with high conversion rate, you simply need to enter the keywords in the GoogleSpy.com and you will have the lists accordingly. After that, it would be easier for you to assess and select the required keywords for your business. But a copied keyword should not be taken as this would be taken as illegitimate approach and hence it is spammed in the Google.

6. Linking Preferences

Internal as well as the reciprocal linking plays a decisive role in case of an economical SEO (http://www.seosydney.net.au/), and using Alt Texts in the links will provide much relevance to your site content. On the other hand, respective linking to different pages within the site is fundamentally correct for the spider to crawl in a proper way. Linking from other sites is considered as votes or recommendations, and the more the link popularity, the more will be the visitors and correct targeting of the keyword will produce the prospects, too. In this case, it should be kept in mind, that making linking relation to the sites relevant to your business will give greater mileage than linking with all kinds of site irrespective of any relevance.

7. Log Files Maintenance

Every site has a log file that needs to be properly maintained. The result would be fabulous: the log files will tell you how people are finding that page and what keywords they are searching for to get there. Once you get to know a set of particular keywords not relevant foryour site, you will have the option to better optimize those keywords. Clearly, this imparts a calculated path to rank high in the SERP.

8. Optimizing the HTML Codes

Title tags, Meta description tags, Meta keyword tags, hyperlinks, and possibly headings, Alt Texts and image alt attributes, all are taken as the HTML codes functionality. Once the page is ready the HTML codes must be optimized to have the clarity to search engine spiders to properly classifyyour site.

9. Directory Submissions

Once the site content and design is ready, you can submit to directories. Some experts are of the beliefs that before the sites are to be submitted to the directories before all other work; but chances are if the sites are posted before the specific keywords are fitted within your copy, the reviewer may sense the keywords do not belong within your directory description.

10. Patience

Normally the spider crawls any site at an interval of 15 days to 1 month. Having done your Search Engine Marketing as is described here, if you do not see the results in terms of high ranking in the SERP, prescribed rule is to stay unchanged without anything for at least 3 to 6 months. Sometimes an elite SEO ranking would take time. So, patience is very much required.