SEO | Search Engine Positioning

Posts Tagged ‘text’

Web design is simpler than ever, and that’s a good thing. Creating an HTML Page A web page is created using a language called, Hypertext Markup Language, better known as HTML Code. The key to creating a successful web site is to only use tips and codes that will enhance your visitors experience on your web site. I think it’s the way forward for web design. Making a web page that works requires a lot of sensitivity to the various forces at work. As web site designers, we always try to create a web site navigation scheme that (a) is consistent throughout the entire web site and (b) allows the site’s visitors to find what they are searching for quickly and easily. Many web newbies understand that blue, underlined text is a hyperlink. Get control over your web page’s fonts. If the font you use is not available in a visitors computer the web site will use the default font of your computer which is much worse. So try to keep to common and professional web fonts. You don’t have to spend thousands of dollars on seminars or spend hundreds of dollars on books to find out what’s wrong with your web site.

Many graphic designers who specialize in print design like to show off their design talent by creating beautiful image maps that are slow to download. Another advantage for using image maps for site navigation is that graphic designers can show a bit more creativity in designing an image map compared to designing a set of navigation buttons. Usually Netscape gives some problems, especially when you try doing complicated HTML designs. Although learning HTML and some basic web site design techniques is very important, if you want to add special effects to your web pages, you will need to learn some additional coding techniques, such as using CSS and JavaScript. Today’s simple, bold, elegant page designs deliver more with less:They enable designers to shoot straight for the site’s goals, by guiding the site visitor’s eye through the use of fewer, well-chosen visual elements. Apple’s design has always used a great balanced combination of tone (darks), rich effects and colour to draw the eye. Your corporate logo design needs to convey a comprehensive idea about your company values to the viewers. Your customer identifies you by your logo design, so much so that he or she might identify the product with your brand name, like happened in the case of Sony’s Walkman.

Not only will learning HTML coding provide you with the freedom to update your own HTML documents, but it will also save you a great deal of money, as you will be able to avoid hiring a professional web designer. Writing code by hand also ensures that you write the leanest code possible, which is the ultimate aim of all HTML geeks. But fear not: HTML has one of the easiest learning curves you’ll ever come across and you can create a basic web page with only a couple of lines.

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in search engines and if you lose your

guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines will still be the most widely used internet tool.

Most people that use search engines only click on the top ten search results in the first page. Making it to the first page or even to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability of being clicked on when you rank high, resulting into more traffic (thousands of visitors per day) for your site, implying more leads or sales. The best part of SEO is, you get all this immense traffic and high sales volume for free.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or may be at least make your site income generating.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to be search engine optimized. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine. You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more links you have pointing to your sites from other site or domain the higher your site ranking in search engines.

SEARCH ENGINE OPTIMIZATION TECHNIQUES

Insert keywords or key phrases in your title tag.

Avoid linking to link-farms or irrelevant sites. In other words if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.

Make sure that the text within the title tag is also within the body of the page. Use H1 and bold tags on your keywords once or twice especially at the top of the page.

Do not use the exact same title tag on every page on your website. This is viewed as duplicate content by search engine robots.

Design your page titles to be simple and descriptive, making it easier for search engines to know what each page is about and visitors scanning through search results can easily determine whether your document contains what they are looking for.

Try to add fresh content to your site daily, if possible. Search engine robots like fresh content.

If your site contains plenty of links (pages), you must create a sitemap in XML format (according to Google guideline) and submit it here http://www.google.com/webmasters/sitemaps/login. As a matter of fact you must do this if you want all your pages indexed in Google, and on time. For those of us that might be wondering how to create a sitemap in XML format, you can have your site map created using software, visit the link below http://www.walmol.com/bestbuy/secretspidergenerator.php

Avoid dynamic URLs. These are links with question mark (?). Spiders can’t read these links; instead try using human readable URLs.

When using images, use ALT tags to describe your images. Search engines robots can’t read images but can read ALT tags.

Do not use a submission service; most of them are nothing but spam machines. If you must use submission software, I recommend you use Trellian Submit Wolf. Visit the link below to learn more.

http://www.walmol.com/bestbuy/submitwolf.php

However, if you’re not internet savvy you may optimize your web sites using software; your best bet would be SEO ELITE. This is one of the best search engine optimization software available on the net, for more information on SEO elite visit the link below. http://www.walmol.com/bestbuy/seoelite.php

Search engine optimization if done right is the most powerful

form of generating traffic available on the internet.

All the best,

Chris Ogunor – http://www.walmol.com

You may use this article in your web site or ezine as long as it remains “as is”. Please do not change the content of this article. We simply ask that you let us know where this

issue will be appearing, and include our byline.

To let us know where this article will appear, visit:

http://www.walmol.com/contact.htm